Dubai’s luxury real estate market just saw the launch of a project that could redefine what high-end living means in the region. MAG Group has unveiled its latest venture Keturah Ardh: a community designed not around excess, but around intentional, wellness-focused living.
Spearheaded by Talal Moafaq Al Gaddah, MAG’s Senior Executive Vice Chairman, the project spans over 3 million sq. ft. in Meydan, featuring villas, apartments, and public spaces built to reduce sensory overload and elevate wellbeing.
Units start from AED 8.8 million, with a planned handover in Q2 2026. Early investor interest has been strong, especially as the project aligns with a global wellness real estate market expected to reach $887 billion by 2026.
Keturah Ardh isn’t just another address, it’s a future-proof investment for those seeking capital appreciation with lifestyle depth. Its premium location, niche positioning, and high-end wellness design give it strong potential for long-term ROI stability and resale demand.
Key Highlights:
- Human-Centric Design: Biophilic architecture, natural materials, and soft layouts that promote mindfulness and calm.
- Lifestyle-Led Development: Focused on wellness, with community spaces designed for physical and emotional recharge.
- Strategic Timing: Launched as Dubai strengthens its position as a global hub for high-net-worth relocation and long-term investment.
Why Does This Matters for Investors?
- A New Kind of Buyer Is Emerging: Affluent clients aren’t just buying square footage; they’re buying serenity, health, and meaning.
- Wellness Real Estate is Rising: With global demand for wellness-centric homes growing, projects like Keturah Ardh are well-positioned for long-term value.
- Dubai’s Momentum Continues: This launch aligns with the broader trend of the city attracting global talent and capital through smart urban development.
According to Gulf Business, MAG Group’s chairman Moafaq emphasized that Keturah Ardh represents a deeper shift in lifestyle preferences away from speed and towards presence.
The Takeaway
Dubai has mastered boldness. Now, it’s mastering balance. And investors who understand this shift early, win early.
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